The game V Chelsea was the last time that Liverpool will be wearing the Carlsberg logo at Anfield as the sponsorship ends next weekend and Standard Chartered will become our new shirt sponsor next season.The ban on alcohol advertising in sports that is already in effect in certain European Union countries also contributed. Another factor was the inability to sell the shirts in countries which ban alcohol
Thank you to Carlsberg for their sponsorship over the last seventeenth years, we are going to miss having Carlsberg down the front of our shirts. For fans who have been supporting the club for a long long time, its a big part of the Liverpool history now.
All my Liverpool kits which i purchased with my own dough carry Carlsberg so it does have some sentimental value for me!
Its been a poor poor season but hopefully next season we will be back to winning ways!
