One of the main reasons why Apple is a big as they are is the way their products are designed. They are attractive, they a revolutionary and they are extremely ergonomic. Now this is the person that is responsible for the design, Jonathan Ive
London born designer Jonathan Ive is the senior vice president of Industrial Design at Apple, reporting directly to the CEO. Since 1996 he has been responsible for leading a design team widely regarded as one of the world’s best. It started with the iPod and it went on and on from there and the important part is he has now set the expectation. There will be new and more powerful idea’s coming thru but the fact is the bench mark was set but himself.
He doesn’t get much media time but there are a few interview’s which gives a feel of what the Apple design boss is like